We are addressing this campaign to the public so they can identify the causes of sexual violence, change harmful norms related to the acceptability of violence & those of who have survived it; promote respectful behaviour to each other and educate people from a young age so such violence is no longer tolerated. 

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Only by discussing sexual violence will its various forms -including child sexual abuse, rape, sexual harassment, cyber grooming, blackmail and stalking - decrease.

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What we really want is for our intervention to change the current negative language we have around this issue and then we be one step ahead in prevention.